Project work

Gerber

Blog Redesign And Ambassador Program

Gerber needed to drive engagement to its blog and ambassador program using a new user experience and rich, timely content that was efficient for the brand to produce.
*Winner of the 2017 Rosey Award for Influencer Marketing.

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Gerber

Path-To-Purchase Audit And Redesign

In early 2016, Gerber requested Subtext to provide a comprehensive audit of their US ecommerce website to address key performance issues from a previous agency redesign, most notably a dropping conversion rate.

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Gerber

2015 Holiday Email Campaign Strategy

Gerber's 2015 holiday campaign aimed to increase holiday sales through email by testing subject lines, calls-to-action and visual assets.

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Gerber

2014 Holiday Email Campaign Strategy

For the 2014 holiday season, Gerber was looking to increase blog traffic while creating deeper connections with its customer base without using product promotions or sales to drive traffic.

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Gerber

Gater Premium Product Launch

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Gerber Gear in the news

New Gerber Center-Drive Tackles Serious Tasks on the Job

October 19th, 2016

Gerber announced it is introducing the Center-Drive, an all new, Made in the USA multitool. Geared toward the working man…

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