Gerber has been creating tough, trusted, and innovative products for over 70 years. As an American brand with global reach and relevance, its tools are devoutly carried by hunters, soldiers, and tradesmen.
Subtext has been an email marketing and user experience partner to Gerber since 2012. The partnership has resulted in impressive and sustained growth within the email marketing medium, and increased revenue through the e-commerce experience.
Blog Redesign And Ambassador Program
Gerber needed to drive engagement to its blog and ambassador program using a new user experience and rich, timely content that was efficient for the brand to produce.
*Winner of the 2017 Rosey Award for Influencer Marketing.
Path-To-Purchase Audit And Redesign
In early 2016, Gerber requested Subtext to provide a comprehensive audit of their US ecommerce website to address key performance issues from a previous agency redesign, most notably a dropping conversion rate.
2015 Holiday Email Campaign Strategy
Gerber's 2015 holiday campaign aimed to increase holiday sales through email by testing subject lines, calls-to-action and visual assets.
2014 Holiday Email Campaign Strategy
For the 2014 holiday season, Gerber was looking to increase blog traffic while creating deeper connections with its customer base without using product promotions or sales to drive traffic.
Gater Premium Product Launch
Gerber Gear in the news
New Gerber Center-Drive Tackles Serious Tasks on the Job
October 19th, 2016
Gerber announced it is introducing the Center-Drive, an all new, Made in the USA multitool. Geared toward the working man…